Insight Led Innovation… and more
The Insights Shed and the global Comfort team are working together across the world to help Comfort (one of the worlds’ leading FabCon brands) define a new, bright future!
The Insights Shed is all about using what you’ve got, and that includes turning data and knowledge into powerful insights that can then act as a platform for innovations that people actually want and/or need….
That’s long hand for saying; we know how to help you generate ideas that make money.
We know so many of the organisations we work with are drowning in data and the real challenge lies in sifting through the data and unearthing the things of importance.
We liken this whole process to a detective searching for clues and it’s by astutely collecting clues from multiple sources and applying some clever thinking that ensures you catch your insights.
When we do Insight, we do it right:
We understand the psychology behind how people think creatively, how they process information and most importantly how to get to a short list of powerful insights from a long list of reports.