Claims and Concepts
The Insights Shed are the world’s most experienced claims generating agency. No one else is better placed to help you turn internal know-how into pack and ad claims that really stand out.
There is a fine art to creating powerful claims. Claims that connect what your product does with what motivates consumers.
Our inspirational claims process helps cross-functional internal teams to generate claims that are founded in your products functional elements.
The real trick is then connecting those elements to the consumer requirements and creating claims and concepts that ensure your products stand out from the crowd.
We can offer an experienced team including award winning copywriters and visualisers to hone and optimize your claims.
Ever wondered how Unilever generate claims for all their products?